A short story about us

We are parents of young footballers — kids who train, play, dream. We come from a small country where football ranks low in FIFA, but has one of the highest youth participation rates. We see what’s missing: the right mindset. Everyone chases goals, but few value effort, teamwork, and learning moments.

That’s why we built Every Move Counts — to notice what really matters.

👨‍👩‍👧‍👦 Who We Are

💬 Our Philosophyhy

Every Move Counts is not a scientific tool or a magic formula that turns kids into pros. It’s a positive reinforcement system – a way to notice effort, celebrate progress, and motivate through encouragement. Mistakes are not tracked – only positive actions are rewarded.

Our mission is simple:
- help parents see the invisible effort,
- and help kids enjoy the journey of improvement.

"Everyone chases goals, but few value effort, teamwork, and learning moments."

⚽ Why It Matters

There’s a popular idea that to master anything, you need 10,000 hours of practice. Whether that number is exact or not, it reminds us that progress takes time and repetition. But it’s not only how many hours you train – it’s how you spend them:
- Game minutes are more valuable than training minutes;
- Individual sessions accelerate progress;
- Watching football helps develop game intelligence.

Other sports has rich stats — rebounds, assists, steals — every effort counts. In football, most small contributions go unseen.

Every Move Counts brings visibility and motivation back to the players who build the team — not just finish the play. Because without small moves, there are no big goals.

🧭 How it Works

Every Move Counts is a simple tool for parents to track, motivate and encourage their kids during football games and trainings – without any gadgets, sensors or complex setups.

1️⃣ Pre-Game Goals

Together with your child (or coach), set 3 specific goals such as:
- Stay focused when out of play (subs)
- Stay positive no matter what happens
- Try one move practiced in training

✅ Each completed goal gives +5 XP.

2️⃣ Game Time

Track how many minutes your child plays using the built-in timer. When the child is on the pitch – tap Start; when resting – Stop. At the end, the system automatically converts time into XP.

✅ 1 minute = 1 XP

3️⃣ In-Game Actions

Mark positive actions during the match.

Actions are grouped into 4 categories:
1. Attack ⚡ (Goal, Assist, Shot) +2 XP
2. Defense 🛡 (Interception, Block) +2 XP
3. Gameplay 🎯 (1v1, Forward Play) +1 XP
4. Character 💚 (Team Play, Recovery) +3 XP

⚛️The Formula

Every Move Counts is not just an app — it’s a universal formula of progress.

E = Experience, Effort & Energy
M = Moves & Motivation
C² = Contribution², Confidence & Common Sense

When every move counts, every player grows.

Apply to Become an Early MVP Tester and Help us Decide the Future of this App.

Get in touch

info@emcfootball.com